IILP Weekly Marketing Mix
Publication Calendar, Follow Ups and Requests for Content
Week of June 17, 2024
Hello IILP Team, happy Juneteenth!
As I mentioned during our meeting last Thursday, I’ve setup this email that I will send to you each week outlining what’s ahead for promotion and publication via email and LinkedIn in the week or two ahead (see below).
The goal is to:
keep you all informed of the content plan and timeline
request from you any additional info we may need to include before publishing a particular piece of content
gather any input & feedback in between the bi-weekly team meetings
Going forward, I will send these to you the Wednesday prior to the week of publication to give you enough time to review and provide feedback or gather additional info if necessary.
keep you all informed of the content plan and timeline
request from you any additional info we may need to include before publishing a particular piece of content
gather any input & feedback in between the bi-weekly team meetings
Going forward, I will send these to you the Wednesday prior to the week of publication to give you enough time to review and provide feedback or gather additional info if necessary.
I welcome your input on this format. I’m especially interested in knowing if it’s clear to each of you, easy to follow, and whether specific requests are easily identifiable.
The Lineup
Monday, June 17, 2024
LinkedIn Post – Podcast with Joe West (published)
LinkedIn Post – Podcast with Joe West (published)
Thursday, June 20, 2024
Email to all subscribers (production in progress)
Email to all subscribers (production in progress)
- Pride month webinar reminder
- IILP Review Call for Paper outlines reminder
- Podcast with Joe West recap
Friday, June 21, 2024
LinkedIn Post – Stephen Denyer memorial service
(planning & production in progress)
LinkedIn Post – Stephen Denyer memorial service
(planning & production in progress)
The Breakdown
1. Pride Month Webinar – Wed. Jun 25
Event to be included as reminder in next email with speakers’ photos.
No additional LinkedIn posts planned based on reg. numbers (currently 92)
Email publish date: Thurs. Jun 20
Email publish date: Thurs. Jun 20
2. IILP Review Call for Paper Outlines #2 (Email) – outlines due Fri. Jul 12
Shorter version of previous call for papers to be included below Pride Month webinar reminder.
Outline submission deadline is July 12 (3.5 weeks)
Email publish date: Thurs. Jun 20
Email publish date: Thurs. Jun 20
3. Duane Morris Podcast w/Sandra & Joe West – Recap
Modified copy of Sandra’s recent LinkedIn post about the podcast to be included below Call for Paper Outlines
.Email publish date: Thurs. Jun 20
4. Memorial Service – Stephen Denyer – Fri. Jun 21
Post a message to LinkedIn around time of memorial service
Content requested: message from Sandra
LinkedIn posting date: Fri. June 21 PM London time
Content requested: message from Sandra
LinkedIn posting date: Fri. June 21 PM London time
1. IILP Is Different Video
Latest draft (linked here) includes intro from Sandra (0:31-2:04).
Revisions and polishing remain.
New script for Sandra is linked here.
Action requested: feedback on Sandra’s intro in video and any revisions if desired. Script will be updated with any feedback before Sandra re-records with Ricardo at CBA office on Tue Jun 25.
Revisions and polishing remain.
New script for Sandra is linked here.
Action requested: feedback on Sandra’s intro in video and any revisions if desired. Script will be updated with any feedback before Sandra re-records with Ricardo at CBA office on Tue Jun 25.